Nature Matters

The importance of a healthy natural environment
We depend entirely on a healthy natural atmosphere for our wealth and welfare. It is elementary to our economy and social structures, our homes and neighborhoods, our ability to make and construct things, and to our health and happiness. Human beings square measure a part of} the natural world; we tend to square measure one species amongst millions and have evolved to be part of nature, not excluding it.
While millions of people regularly watch TV programmers about nature and wildlife, the membership of nature conservation organizations is growing but really needs more support to help wildlife in the future. Legislation meant to safeguard nature is turning into additional voluminous and growing space of land (and additional recently, sea) is being selected as having special protection. However, life and wild places are declining in amount and quality for many years and still do this. The high value that people often attach to nature on a personal, individual level is rarely translated into public policy or the investment and spending decisions of government, organizations and private companies.
The life Trusts (TWTs) square measure operating inside communities across the United Kingdom to make Living Landscapes and to secure Living Seas – to create places that square measure wealthy in life, bigger, better and more joined up. This will offer a long-run future for the natural communities of plants, animals, and fungi with that we tend to share these islands and their close seas, and can increase the natural environment’s ability to supply price to folks currently and in future. We square measure operating to assist nature to recover – for its own sensible and for the great of those who depend upon it. We don’t simply wish to slow or halt the decline: we wish to reverse it.

Nature Matters
Nature Matters
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If we’re reaching to reach this, and these Living Landscapes and Living Seas square measure reaching to unfold and last, then a so much larger a part of society can have to be compelled to be galvanized to require action for nature, and enabled to each feel and perceive the complete extent of however valuable nature is to North American nation and our communities.
Nature matters just because it will, but also because it brings people huge emotional value, it delivers a wide range of valuable goods and services that are of practical benefit to society, and much of the emotional and practical value that it generates has a financial value which contributes to the economic performance of the UK. It is central to addressing several of the UK’s most pressing social and economic issues (such as declining psychological state, increasing non-communicable diseases, declining social cohesion, increasing difference, increasing flood risk, increasing urbanization) and to maintain the productivity and quality of life of a growing and aging population).
We know that the natural atmosphere provides the North American nation with a large variety of ‘ecosystem services’: all the items that folks would like and wish that return from the flora and fauna of which human beings are a part.
We receive provisioning services (food, fiber, energy, drinking water, building materials, natural medicine). We get regulating services (pollination, waste breakdown, and regulation of flood, drought and local climate, control of pests, disease, and pollution). And we get cultural services (meaningful places, access and recreation, tourism, creative inspiration, and spiritual enrichment). At its foundations, their square measure many ‘supporting services’ that underpin and alter all the others: water and mineral sport, energy flow, and ecological interactions such as food webs, species distribution, vegetation structure, soil, and water. Not to mention different services that we tend to square measure nevertheless to get.
A central a part of Trust work is to open folks’ hearts and minds to assist them to know and to alter people to create the correct choices and take the right action to mirror the complete very important that nature provides to North American nation.
One of the reasons why the full value of nature hasn’t been recognized effectively until now is that often those who recognize nature’s intrinsic value have refused to acknowledge that it can also have financial worth; or vice-versa. Or those who value nature for the tradable financial value it generates have failed to recognize that its financial value is dependent on its ability to generate emotional or societal price – its ability to get emotional connections or to deliver helpful product and services.



Inspiring People
To inspire folks, Gwent Wildlife Trust along with the other Trusts aim to communicate and demonstrate that nature matters, in all its different ways. We tailor however we tend to communicate to deal with the preferences and priorities of the folks with whom we tend to square measure communication.
Nature matters as a result of its invaluable... It is great; we love it... It is useful; our wellbeing depends on it... And it is productive; it creates monetary wealth. And these basic messages lie behind what we tend to are attempting to speak.
Leading Communities
To lead communities, we will need to build the commitment of people to our cause by enabling them to appreciate why The Wildlife Trusts matter to them and their communities. We as Trusts champion nature’s recovery. We look after great wild places. We aim to extend the welfare of native folks. And we increase the prosperity of the communities of which we are apart.
Probably most importantly of all, through all of these, we are inclusive and welcoming and we work with other people to establish a common cause. We lead communities from inside, by ennobling, advising, guiding, serving to and supporting folks to share our journey with the North American nation, and that we share their journeys with them.
Enabling Action
We can establish common cause with people and motivate them to act by making it clear why they matter to The Wildlife Trusts, and why they matter to nature. Their decisions and actions count. There are things they can do that will help both The Wildlife Trusts and the natural world… and we can help them to do them. Because they are the ones that will ultimately make the biggest difference… not us. And ultimately, no-one will take action if they don’t understand what they can do, or feel why it’s important for them to do it... Why they matter.
People matter because... they can demonstrate that nature matters, to others like them. They can share their enjoyment of nature; they can work with The Wildlife Trusts to take action for nature and they can invest money (and other resources) in nature’s recovery.
We will know that we are making significant progress towards this goal when the UK’s natural environment is improving – when its stocks of natural capital (the part of the natural environment that generates value to people) are growing, when its wildlife is thriving and when recent significant downward trends in the quantity, quality, and distribution of the natural environment are heading in the opposite direction. In short, we are aiming to achieve a resilient natural environment that has recovered substantially from past declines and within which wildlife flourishes and ecological processes function effectively.
A Society Connected to Nature
A further crucial aspect of TWT’s ambition is that the communities within which we work and society as a whole should feel connected to the natural environment. It should be a real and palpable part of everyone’s life. When we have succeeded in our work, society will value the natural environment highly and it will be the norm for people to invest money, time, physical and mental effort and emotional commitment to bring about nature’s recovery. They will take action for nature because it is simply the one thing.
When this goal has been achieved, people will have a lifelong love of and connection to nature. They will be consciously aware that they and their communities are benefiting socially and economically from what nature provides. Communities and organizations (including businesses and public bodies) will feel inspired, motivated and empowered to invest time, money and effort to help bring about and sustain nature’s recovery.
And it will be well positioned to inspire, lead, motivate and empower people – to communicate the value of nature to people through our mass communications and our face to face personal contacts – at our centers, on our sites, within the communities where our work takes place and with the business leaders, politicians and influential thinkers who we encounter in the course of our lives. To bring the value of nature into people’s lives and make it explicit to them.
If we manage to achieve tangible progress towards creating a bigger, better, more joined-up landscape that is rich in wildlife, and towards a healthy marine environment within which ecosystems function and wildlife thrives, these will further help to demonstrate the value of nature to society and to the economy – helping to build a connection with nature and awareness of humanity’s dependence on a healthy natural environment. They will also help to demonstrate how nature can be enabled to recover and the parts that different people can play in that.

The work of Wildlife Trusts to lead communities and inspire people to value and take action for nature is particularly important – partly because an active, practical, local organizations we have a stronger local presence and better connections into many communities – particularly those in urban areas and the business community – than any other major environmental organization in the UK.

It is also particularly important because the more people are inspired, motivated and empowered to value and take action for nature.

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